€50,000 More Profit Every Month After Just 60 Days of Partnership

The Starting Point

What if you could cut your TACoS in half without losing revenue — while simultaneously increasing your profit by €50,000 per month? Sounds impossible? That's exactly what we achieved for a German supplement brand.

In this article, we'll walk you through step by step how we delivered these results and how you can benefit from the same approach.

A complete transformation in brand growth, powered by a specialized Amazon agency.

1. Focus on What Matters

When your portfolio consists of dozens or even hundreds of products, one thing is clear: you can't optimize everything at once. That's why we start every client engagement with an in-depth, holistic performance analysis.

For the supplement brand, we identified:

• Which products generated the highest profit and revenue.
• Where the highest ad spend and stagnation were occurring.

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Our Strategy:

We focused on the top 20% of products that drive 80% of revenue and profit. By prioritizing this way, we worked on the biggest levers — fast, efficient, and results-oriented.

2. Eliminating Cost Traps

The next step was identifying products that were silently generating unnecessary losses every month. Often, there are hidden products quietly burning through budget. For the supplement brand, we analyzed exactly:

• Which products had been unprofitable for months.
• Whether these products should be optimized or removed from focus entirely.

The Result:

Every saved budget was immediately redirected into profitable initiatives. This allowed us to significantly increase profit without needing to generate new revenue.

3. Analyzing & Optimizing PPC Data With Precision

PPC advertising is one of the most effective ways to boost your visibility and revenue — or it can be pure money down the drain when not executed properly. For the supplement brand, we examined every campaign and keyword in detail to eliminate all cost drains.

The Problem:

Previous campaigns were so broadly structured that the same keywords were often targeted multiple times. Additionally, many irrelevant and non-converting long-tail keywords were eating budget. Individually, these keywords had only small ad spend — but combined, they easily consumed thousands of euros without generating meaningful revenue.

Our Solution:

• Deactivating inefficient auto and broad campaigns that caused uncontrolled wasted spend.
• Building a clear PPC structure with strategically organized campaigns focused on high-value keywords, competitor ASINs, and qualified long-tail terms.

The Result:

Less unnecessary spend, more control, and a significant improvement in ROAS and revenue performance — every euro invested was deployed where it delivered the best results.

4. ACoS Isn't Everything

One of the biggest learnings from the past year: PPC ACoS alone isn't as important as everyone wants you to believe.

Of course, ACoS is a critical KPI, but what ultimately matters are your overall numbers in terms of visibility:

• Revenue
• Net profit
• TACoS (ad spend relative to total revenue)

For the supplement brand, we actually — contrary to conventional wisdom — reduced ad spend on keywords that appeared to have a "good ACoS." Why? Because organic rankings were already so strong that PPC placements had become unnecessary.

However, it was particularly important that we meticulously tracked and analyzed every optimization we implemented, so we could see the impact on the product's overall performance.

5. Efficient Tracking for Sustainable Success

Every optimization stands or falls with an efficient tracking system. That's why we monitor our clients' performance not just weekly, but daily. For the supplement brand, we used Seleniumcloud and market analyses to ensure our measures were delivering results.

What Happens When a Measure Doesn't Work as Planned?

This is exactly where our advantage lies: we react immediately and adapt our strategy. This flexible, holistic approach ensures we don't just achieve short-term wins, but deliver sustainable results.

Our Success Formula:

Nothing is left to chance. With a clear system of data, analysis, and practical adjustments, we were able to achieve not only short-term results but build long-term stable performance.

Conclusion: More Profit Through Smart Decisions

This case study shows that it's not always just about revenue growth: through the combination of strategic prioritization, cross-functional optimization, and efficient tracking, we increased profit by €50,000 per month, cut ad costs in half, and maintained (even grew) revenue.

The Best Part?

This success model doesn't just work for this brand — it can be implemented for yours too.