Amazon is not a fair place. There is no even distribution, no natural flow of visibility and sales. Amazon is an algorithm-driven displacement race. Whoever wins takes something from someone else. That is why gaining market share on Amazon is not a side effect. It is the objective.
As an Amazon agency, we help brands not just survive in this environment but systematically capture market share. Not through empty promises or copy-paste account setups, but through a deeply integrated system of performance marketing, creative leadership, and strategic account management.
In this article, we break down our three most powerful levers and how we use them to create real shifts in the market.
Lever 1: Keyword Segmentation and Campaign Architecture
In nearly every new account we take over, we see the same pattern: a bulk of keywords in broad campaigns, maybe some auto targeting, and a basic bidding ruleset from a tool.
The problem? This is not a system. It is a collection. Visibility is left to chance. Control? Nonexistent.
Our approach is fundamentally different. We work with a segmented architecture:
- Intent-based segmentation: brand, generic, competitor, long-tail, defensive, offensive
- Campaign clusters by match type and objective: enabling targeted top-of-search build-up
- Negative keywords as a tactical tool: to eliminate wasted spend
Real account example: A client came to us with a monthly ad spend of 28,000 EUR. After re-segmentation and structural overhaul, we reduced ACoS by 18% while increasing Share of Voice in top-of-search across relevant terms by 41%. Market share in their product category: massively shifted.
Segmentation creates control. And control is the prerequisite for displacing other brands from top positions.
Lever 2: Creative Dominance. Listings That Sell, Not Just Inform.
Conversion is not a passive metric. Conversion is a design question.
Amazon shows every visitor the same product data sheet. But how it lands depends entirely on how you build it. Most listings are functional. But functional is not enough.
At PCOStudio, we build listings with a clear conversion objective:
- Hero image that communicates product and USP in one second
- Structured bullet points that sell benefits, not just features
- A+ Content built on psychological principles: problem, solution, proof, social proof
- Comparison tables that are not neutral but designed to drive purchase decisions
- Brand Story that builds trust, not just fills a text field
Example: For a supplement brand, we completely redesigned the existing creative assets. New hero image, visualized claims, FAQ turned into graphics. Result: +11% conversion within four weeks at constant traffic.
And what many forget: higher conversion does not just lower ACoS. It also boosts organic rankings. More relevance equals more visibility equals more market share.
Lever 3: Product Launches That Capture Market Share
When a new product goes live on Amazon, it is not an A/B test. It is a ranking attack.
Many brands "try things out." We take over. What happens in the first 21 days often determines months of visibility.
Our launch system is built on clear mechanisms:
- Ranking over ACoS: The biggest mistake is managing launches for efficiency. If you want visibility, you need to invest. We set clear visibility targets per keyword and cluster.
- ASIN attacks with custom product targeting: We run targeted campaigns against competitor ASINs with dynamic bid scaling.
- Review triggers prepared early: Our clients have a review system in place before launch day. Without trust, there are no rankings.
- PPC architecture ready before launch: We start with pre-loaded keyword sets from marketplace analysis, competitor data, and preliminary SEO.
- Displacement via top-of-search: Result: launches that claim relevant market share within 60 days and keep it.
What Sets Us Apart From Other Amazon Agencies
Many Amazon agencies see themselves as operators. We see ourselves as challengers. Our mission is not stability. It is displacement. We want our clients to become visible because others disappear.
| Topic | Other Agencies | PCOStudio |
|---|---|---|
| Campaign Structure | Tool standard | Intent-based cluster architecture |
| Creative | Designer output | Conversion-targeted |
| Launch Strategy | Budget forecast | Visibility strategy |
| Account Management | Reporting focus | KPI-driven challenging |
| Goal | Hold ACoS | Win market share |
We are not tool users with a service layer. We are brand architects with performance accountability.
Bonus: How to Tell If Your Agency Is Actually Winning Market Share
Ask yourself (or your agency) these three questions:
- Which keywords do we now dominate that we did not own before?
- Which brands have we overtaken in visibility or sponsored rankings?
- How do we know our conversion rates outperform the competition?
If there are no concrete answers: your market share is not growing.
Conclusion: Market Share Is Strategy, Not Luck
Gaining market share is not a KPI in Amazon Ads. But it is the most important business lever for sustainable growth.
If you want to win market share on Amazon, you need a strategic campaign setup, a creative system that converts, and a launch mechanism that claims rankings.
We deliver exactly that. For brands that do not want to blend in but lead.
Questions about your Amazon strategy?
We manage brands with over €300 million+ in sales on Amazon. Let's talk.
