Finding an Amazon Agency: What Really Matters (and How to Spot Pretenders)
Choosing an Amazon Agency Is a Growth Decision
Amazon is one of the most important sales channels for many DTC brands today, but also one of the most complex. Between automated bidding strategies, content requirements, A+ templates, fulfillment standards, and constantly changing policies, a small in-house team can quickly reach its limits.
That is why many brands turn to external support. But not every so-called Amazon agency delivers what it promises. The market is flooded with buzzword sellers, inflexible standard retainers, and service providers without genuine platform understanding.
What a truly professional Amazon agency should deliver today is what this article is about.
Why Many Amazon Agencies Fail
1. No Real Amazon Understanding
Many agencies offer "Amazon" as an add-on to Google, Meta, or LinkedIn. But Amazon works fundamentally differently: transaction-driven, data-based, and with hard KPIs. Without operational seller knowledge, the consulting stays superficial.
2. Standard Strategies Instead of Growth Responsibility
Retainer models with vague promises are the classic approach. What's missing is genuine accountability for performance and strategies that iterate based on data, week after week.
3. Beautiful Dashboards, Little Action
KPIs get "tracked," but what follows? How do they influence ad costs, conversion rate, or organic visibility? Many agencies document instead of act.
How to Identify a Good Amazon Agency
1. Seller Experience in the Team
Top agencies have former sellers, brand builders, or FBA specialists on staff. Only someone who knows the platform from the inside can deliver real value externally.
2. Clear Focus on Amazon
No generalist shops. Good agencies focus specifically on Amazon and develop their own frameworks for PPC, listings, content, and Brand Stores.
3. Real Results Instead of Buzzwords
Anyone who has demonstrably scaled 10+ brands can prove it with numbers, case studies, and clear statements.
Questions You Should Ask Before Partnering
- Who manages my account operationally? An experienced specialist or a project manager?
- Is there a defined performance cycle with clear goals?
- What do reports look like? Just numbers, or also derived action items?
- How quickly does the team react to market changes?
Conclusion: Amazon Is Not a Black Box, but Many Agencies Are
Amazon is data-driven, fast, and brutally honest. If you want to scale, you need a partner who thinks strategically, delivers operationally, and doesn't just measure performance but lives it.
Discover how we as an Amazon agency combine long-term growth with accountability for ambitious brands. Book a free call and get to know PCOStudio. No pitches. Just straight talk.
Questions about your Amazon strategy?
We manage brands with over €300 million+ in sales on Amazon. Let's talk.
