What an Amazon Agency Must Deliver in 2025
The Amazon channel is getting tougher, more data-driven, and more capital-intensive. At the same time, brands expect more than "just" campaign management. What used to be enough is now the bare minimum.
In this article, you'll learn what an Amazon agency must deliver in 2025 to be truly relevant for scaling brands, and how to recognize whether your current partner meets these requirements.
1. From Operational to Strategic: The Agency Role Has Changed
In the past, Amazon was a "set and forget" channel. You'd set up campaigns once, maintain a listing, and you were done.
Today, it takes:
- Proactive management based on weekly KPIs
- Strategic decision-making driven by margin, seasonality, and market share
- Sparring at brand and portfolio level
An agency that only "optimizes keywords" is no longer fit for 2025.
2. Technical Understanding Is Required, But Not a Goal in Itself
Many agencies have tools but don't know how to use them meaningfully.
More important than yet another ruleset in a PPC tool is:
- Segmentation by intent and funnel stage
- Control over budget and campaign structure
- Identifying scaling windows through market data
Good tools are helpful, but only in the hands of people who understand data, markets, and brand management.
3. Holistic Thinking: SEO, Design & PPC Work Together
An Amazon agency in 2025 must think across disciplines. This includes:
- Listing SEO optimized for both conversion and visibility
- Creative assets that contribute to performance (A+ content, premium image modules)
- PPC aligned with content strategy and brand goals
Silos between design, copy, and campaign management? Not with a future-proof agency.
4. Scaling Know-How: From 7 to 8 Figures
Many agencies can handle Amazon, but only up to a certain point.
When brands are heading toward seven-figure revenue and beyond, you need:
- Launch playbooks for new categories
- Advanced KPI management (contribution margin, TACoS, profit per SKU)
- Brand positioning beyond Amazon
At PCOStudio, for example, we support brands in scaling from seven to eight figures with proven processes, growth models, and rollout structures.
5. Transparency & Communication: No Reporting Without Explanation
Amazon performance needs context. In 2025, a PDF with ROAS numbers isn't enough.
A good agency offers:
- Dashboards with actionable recommendations
- A clear reporting rhythm (e.g., weekly)
- Sparring on hypotheses and priorities
Brands need partners, not data silos.
6. Industry Understanding & Brand Sensibility
Amazon is not a monolith. Fashion works differently than supplements. Tech works differently than beauty.
The right agency brings:
- Knowledge of the competitive landscape
- Understanding of customer decision-making
- A feel for brand, style, and target audience
Agencies that treat you like one of many will never deliver top performance.
7. Bonus: Real Cases, Real Results
Talk is cheap. But can your agency:
- Prove growth with benchmarks and before-after numbers?
- Explain strategies that go beyond "more budget, more ROAS"?
- Show custom setups tailored to specific brand needs?
If not, you should ask yourself whether you're really in the right place.
Conclusion: Tomorrow's Agency Is More Than a Service Provider
Amazon in 2025 is no longer a simple channel. If you want to grow, you need data-driven management, strategic clarity, and operational excellence.
Many agencies don't deliver this. We do.
Secure your Amazon strategy sparring session now.
Questions about your Amazon strategy?
We manage brands with over €300 million+ in sales on Amazon. Let's talk.
