Amazon in 2025 is no longer a place where you can casually "play along." Brands that want to win market share on this marketplace need more than standard campaigns or tools. But which brands actually benefit from an Amazon agency today, and why?
1. Agency Over Tools: When Real Expertise Pays Off
Many brands initially rely on automation: tools like M19, BidX, or Adference offer straightforward solutions for campaign management. For beginners, these systems provide a solid foundation, making first steps efficient and enabling automated optimizations.
But automated systems have limits. They analyze based on target ACoS and keyword performance, but they don't ask questions. They don't interpret strategic developments. They don't think around corners.
Brands that work with an agency like PCOStudio consciously choose individual keyword segmentation, a strategically designed account structure, and active testing to maximize total profit, not just ROAS.
2. Which Brands Benefit the Most?
Based on our experience across hundreds of accounts, we see the greatest potential in three types of brands.
a) D2C Brands With a Working Off-Amazon Structure
Brands that already have Shopify or retail success typically bring strong creatives, clear positioning, and healthy margins. What they lack is Amazon-specific management.
They benefit from strategic listing development with SEO-optimized structure, dynamic launch strategies for new products, and differentiated PPC campaign logic adapted to keywords, buyer intent, and product type.
b) Brands With High Ad Budgets and Inefficient ACoS
The problem with these brands often lies in a simplistic setup: tools automate everything but without real oversight. Agencies that just plug in tools change very little.
A strong Amazon agency untangles this chaos through detailed KPI controlling (TACoS, CTR, CVR, and more), individual rule sets with manual intervention on clusters, and a scaling strategy at the keyword level rather than the budget level.
c) Mid-Size Sellers With Amazon-Specific Growth Ambitions
They want to take the next step but hit scaling ceilings. This requires clear processes to systematically push rankings, secure Buy Box share, and integrate new products strategically.
What counts here: strategic sparring partners, not gut feeling.
3. Why 2025 Is No Longer 2020
Amazon today rewards differentiation. Brands that combine organic rankings, strong Brand Stores, active video advertising, and well-structured retargeting architectures win. The marketplace is no longer neutral. It favors well-designed architectures.
Real example: A seller in the supplements space had been stagnating for months. Through a complete PPC campaign restructuring, segmentation by match type and buyer intent, plus a targeted video strategy on high-converting keywords, we reduced TACoS by 23% while revenue grew by over 40%, all with the same ad budget.
4. Our Approach at PCOStudio
We are not tool operators. We analyze, challenge, and optimize with a plan. Our clients benefit from a team that understands Amazon: from data models and conversion behavior to category strategies.
We build structured keyword trees with cluster logic, integrate SEO and PPC holistically, analyze Buy Box mechanics and pricing strategies, and think performance and brand together.
5. Conclusion: Growing on Amazon Today Requires a Real Setup
Tools plus budget is not enough. Winning market share requires marketplace strategy rather than just ads, integrated teams rather than tool operation, and processes that consider revenue and margin together.
Take Action: Grow on Amazon Strategically and Profitably
Want to understand what is possible with your current setup? Have the feeling your account runs "okay" but there is more potential? Then now is the moment to act.
Questions about your Amazon strategy?
We manage brands with over €300 million+ in sales on Amazon. Let's talk.
