How do you scale a supplement brand from €100,000 to €1,750,000 in monthly revenue within just 6 months — while keeping profitability in check? This case study reveals how we achieved exactly that for one of our clients.
The Starting Point
When the client came to PCOStudio, a leading Amazon agency, in January 2025, the situation was challenging:
- Chaotic PPC strategy from the previous agency
- Minimal keyword coverage
- Strong competition from listing hijackers
- High pressure on the Buy Box
- At the same time: Strong performance on Meta & TikTok
The client already had a clear vision: Amazon should be established as a profitable customer acquisition channel. The challenge was optimally connecting the existing social media presence with the Amazon strategy.
The Strategy
Instead of getting lost in individual optimizations, we developed a systematic approach:
- Building a Solid PPC Structure
- Clear separation between brand & generic campaigns
- Systematic keyword research and targeting
- Focus on profitable growth rather than pure revenue maximization
- Integrating the Off-Amazon Traffic Strategy
- Leveraging the strong social media presence
- Building brand awareness on Amazon
- Targeted management of brand keywords
- Profitable Growth Through Data-Driven Optimization
- Continuous ACoS optimization (from 0% to an efficient 5.61%)
- Focus on conversion rate optimization
- Building a stable Subscribe & Save base
The Results Speak for Themselves
The transformation within 6 months:
- Revenue: From $104,273 to $1,750,487 monthly
- Units Sold: From 4,966 to 61,969
- Conversion Rate: From 6.52% to 19.79%
- Subscribe & Save: From 758 to 1,519 subscribers
- ACoS: An efficient 5.61% despite massive growth
The Critical Success Factors
- Clear Prioritization of High-ROI Measures
- Focus on the 20% of products generating 80% of profit
- Systematic elimination of cost traps
- Continuous performance analysis
- Precise PPC Campaign Structure
- Strict separation of brand & generic traffic
- Systematic keyword buildout
- Data-driven bid management
- Efficient Performance Tracking
- Daily monitoring of all KPIs
- Rapid response to performance changes
- Continuous strategy optimization
The Bottom Line
This case study proves that even in a highly competitive market like supplements, significant growth is possible. The key lies in combining:
- Systematic PPC strategy
- Intelligent use of off-Amazon traffic
- Data-driven optimization
What mattered wasn't just the revenue increase itself, but above all building a sustainable and profitable structure that enables future growth.
The Best Part?
This success model doesn't just work for this brand — it can be implemented for yours too. It shows that with the right strategy and consistent execution, there's still enormous growth potential even in saturated markets.
What does your situation look like? Are you ready to take your Amazon business to the next level?
Questions about your Amazon strategy?
We manage brands with over €300 million+ in sales on Amazon. Let's talk.
