What Is Amazon DSP (Demand-Side Platform)?
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform. Unlike Sponsored Ads, which appear within Amazon's search results, Amazon DSP advertising lets you run display and video ads both on Amazon and across thousands of external websites and apps.
What makes it powerful: you're tapping into Amazon's purchase data. Amazon knows who searches for what, who views which products, and who buys. The demand-side platform uses that data for audience targeting that no other display network can match in depth. As an Amazon advertising agency, we deploy DSP specifically where Sponsored Ads hit their limits: reach beyond search results, retargeting cart abandoners, and upper-funnel audience building.
It sounds like a game-changer. It can be. But Amazon DSP advertising is not a channel you casually switch on. It requires budget, expertise, and a clear strategy to deliver returns.
Amazon DSP vs. Sponsored Ads: Key Differences
Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) are search-based ads. A shopper searches for a keyword, your
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